There are so many products out there designed to fake the look of a tan if one is not able to achieve that healthy glow naturally. Lotions, sprays, powders, tanning beds. There just seems to be something compelling us to work toward bronzed perfection.
Do you feel the same way? After a day outside in the sunshine, isn’t it nice to hang on to that coppery glow for weeks? Don’t you tend to gravitate toward lighter colors, pastel blues and whites, any color clothing that will emphasize your radiant summer glow?
Apparently many people feel like that, as can be gleaned from reading tweets associated with the hashtag #milkbottle.
Laura laments: “why do I have to be so pale #milkbottle”.
Samantha says: “Hate how white my legs are #milkbottle”.
Krystyna quips: “It’s embarrassing how pale I am #milkbottle”.
What is it exactly that drives people to want to bake in the sun, to achieve just the right amount of temporary skin pigmentation?
Is it to look more healthy, more youthful, with that summery blush about them?
Is it a symbol of status? Does having a tan imply that one has reached a level of success that allows one to do nothing but lounge around outside all day? If that were the case, then what of farmers? What about those who toil outside all day? Or is their shade of tan too dark to be considered glam?
Once upon a time, a severe lack of pigmentation was considered to be elite. Those with pale skin (#milkbottle) obviously did not have to go out of their way to be outdoors if they chose not to. They could spend their luxurious hours at the piano forte, in museums, seated on their fainting couches, not outside working at back breaking tasks all day. When they did go outside, they took great care to cover their skin and use a parasol to shade what wasn’t covered with clothing. Milk white skin used to be in.
Think about that the next time you reach for a can of spray tan.